Growing Trust in Times of Crisis
It is observed that despite the pandemic-associated insecurity and financial vulnerability, trust in banks is at an all-time high. Multicultural customers are viewing them in a positive light owing to the banks’ reassuring consistency in providing robust, rapid, and convenient online service across the board. Both the rate of personal savings and the spending sentiment have stayed strong, all indicative of the strong trust factor when it comes to their banking institution. Research suggests that this will only get stronger.
Hybrid Banking: The Best of Both Worlds
Post-pandemic, most bank customers will continue to acquire products and services digitally and make fewer visits to the branches. However many multicultural customers across the age spectrum, prefer hybrid solutions – a balance between the digital-human options, to be able to make use of both online and personal in-branch services, especially in case of more complex services and advice. Banks will have to operate across both virtual and physical domains seamlessly.
Multicultural customers prefer personalized banking and personalized digital interaction. They look for customized services, tailor-made solutions, dependable financial allies, and convenient banking transactions.
To know more about your multicultural customer, contact Maple Diversity Communications for actionable insights and multicultural brand solutions across all financial sectors. Our research experts will be happy share specific insights and findings relevant to your brand and business objectives.