Everything we do starts with understanding the consumer. For that we have developed our own proprietary multicultural market research and insights panel. Our panel is a representation of multicultural consumers across Canada ranging in age, gender, ethnicity, demographic and years lived in Canada. From this panel, we gather data through a number of methods such as one-on-one interviews, focus groups, surveys, product testing, concept testing etc., for the purpose of both quantitative and qualitative research to draw relevant insights, such as consumer behaviour, trends, content and media consumption habits, attitudes, and lifestyles. With these insights, we help you gain a deeper understanding of your multicultural consumers and how to act on these findings.
Did you know?
78% of Ethnic consumers appreciate when Canadian brands reach out to them in their language!
Our strategy team delves into insights and presents you with information that helps you understand your culturally diverse consumer better. The strategic process begins and ends with understanding the need and triggers of the multicultural consumer in the context of your brand, thereby we ensure your message speaks directly to your target consumers.
Our focus is on developing insights-driven strategic campaigns that resonate with multicultural audiences emotionally and culturally.
Did you know?
70% of Ethnic consumers are first generation! (not born in Canada)
Want to know more? Connect with us to set up a time to chat about how we can help your brand.