Everything we do starts with knowing the consumer, so we make sure our clients have access to our proprietary ethnic market research and insights. Our marketing resources include a representative database of ethnic consumers across Canada from which we draw relevant insights, such as in-depth analysis of consumer behaviour, trends, media consumption habits, attitudes, and lifestyles. We help our clients understand the complexities of the ethnic environment and how to act on these findings.

Did you know?
78% of Ethnic consumers appreciate when Canadian brands reach out to them in their language!

In order to have an in-depth understanding of the behavior of your target audience, our research team gathers data through a number of methods such as one-on-one interviews, focus groups, and surveys. Our multicultural consumer panel provides us with additional insights representative of Canadian ethnic diversity, allowing you to focus on individual regions with location-specific insights. Over the years, we have developed essential insights into the Chinese, South Asian and Filipino communities as well as many others.

Did you know?
70% of Ethnic consumers are first generation! (not born in Canada)

Want to know more? Subscribe to our blog or contact us to learn how we can help your brand reach your ethnic consumer.