━ RESEARCH HQ
The Culture Connection
Empowering, Engaging, Effectual
We connect the dots from consumer insights to consumer behaviour
Leveraging Research and Insights to Develop an Effective Culture Connection with Ethnic Audiences.
Focus Groups
In-depth qualitative data leading to result-driven, effective multicultural marketing campaigns.
Consumer Insights
Understand multicultural customers' needs, behaviours, preferences, and motivations.
Consumer Study
Insights-driven informed decisions leading to effective targeted multicultural marketing strategies.
Brand Lift Study
Measure the effectiveness of multicultural campaigns and make data-driven decisions.
Competitive Analysis
Ongoing competitive advantage to differentiate and develop effective multicultural strategies.
Ethnic Research Panel
A proprietary ethnic research platform to generate valuable consumer insights.