The world as we know it today resounds with the voices of people from different backgrounds, cultures, and experiences. A symphony of voices, each reflecting a unique heritage and legacy, and when listened to carefully, plays a pivotal role in intercultural dialogue towards achieving peace and sustainable development.
Declared as the World Day for Cultural Diversity for Dialogue & Development in 2002 by UNESCO, this May 21 we recognize the need to “enhance the potential of culture as a means of achieving prosperity, sustainable development, and global peaceful coexistence”. In today’s socio-economic climate, achieving this goal is more important than ever.
To achieve this development of dialogue, bridging the gap is essential not just for peace, stability, and harmony, but is also required to gain a deeper understanding of the cultural nuances that make up the fabric of these communities.
How then, can brands and people observe, celebrate, and educate themselves about cultural and ethnic diversity?
For individuals, looking to dip their toes in the welcoming waters of multiculturalism, taking a visual and auditory trip through movies, music, literature, cuisine, art exhibitions, or playing a sport is a great way to expand your horizons. Keep a lookout for local events, fairs, community markets, and ethnic produce shops for regular updates on events and happenings. You could even consider taking a closer look at your neighborhood and starting a dialogue with ethnic residents and community leaders.
Brands and organizations, on the other hand, have a bigger responsibility in how they approach, encourage, and promote ethnic dialogue and communication. Associating with a multicultural and ethnic agency is the first step in understanding the growing consumer base and how these audiences can and will affect and affect future trends.
Some ways in which a multicultural and ethnic marketing expert can help you is to help uncover rare insights that are more generational and experienced, rather than learned. From language syntax to colour and visual signifiers that express a wide range of emotions and meaning, or even inferred messaging, the right multicultural agency can help position you and your brand as one with empathy rather than sympathy.
If you are considering building a relationship with multicultural consumer groups, Maple Diversity Communications can help connect your brand.
Our expertise in advertising, marketing, and research solutions enable your brand to successfully identify with select consumer groups to achieve your business and brand objectives.