Monthly Archives: November 2022

How to make your brand strategy a blockbuster with Chinese Canadians

In today’s world, anybody who’s anybody has been affected, charmed, and benefited by the presence of streaming apps. With the ability to curate content based on personal likes, preferences, and viewing habits; viewers have been granted the gifted of choice. Brand marketers can leverage their search algorithm to target consumer subsets based on their viewership [...]

Weibo : The micro-blog with big prospects & potential for virality

Today, Chinese Canadians account for 5.1% of the total population in Canada. In raw numbers, this translates to 1.8 million Canadians of Chinese origins. With a spending power more than $61 billion a year, the Chinese Canadian prides itself on being one of the most affluent and financially capable groups in the country.    The Chinese [...]

By | November 8th, 2022|Chinese, Chinese Community, Chinese Consumption|
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