Monthly Archives: December 2021

Human-to-Human Marketing: All About Empathy

Did you know people diagnosed with an autism spectrum disorder, a developmental disorder that affects communication and behaviour, have a strong sensitivity towards light? It is estimated that 90-95% of those who are autistic have some form of external sensitivity, either to bright lights, fluorescent lights, bright colours, loud music, and sounds. The holiday season [...]

By | December 23rd, 2021|Advertising, Marketing, Multicultural Marketing|

Ethnic Consumers: Attitudes towards sustainability

Among the visible minorities in Canada, the Chinese and the South Asians, who are the most prominent ethnicities, have a positive outlook towards sustainable products and brands. They are willing to change their habits to reduce the negative impact on the environment, especially the younger consumers. While for the first generation, the primary reason for this acceptance of a sustainable world, is from their experience [...]

By | December 8th, 2021|Advertising, Marketing, Multicultural Marketing|
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