Monthly Archives: November 2021

The Untapped Markets: Insights into consumer behaviours of 2SLGBTQ+, Indigenous Peoples, and People with Disabilities

Not a day went by in June without some organization, outfit and brand proudly proclaiming themselves as 2SLGBTQ+ friendly. It was, as things are these days, an attempt to ride the coattails of a trending hashtag. It’s the exact same story when it comes to the Indigenous or disabilities diverse communities. There appears to [...]

Be welcoming. Be inclusive. Be diverse. This Diwali, be the light.

As the nights light up with diyas and string lights, South Asian Canadians revel in the happiness of their biggest festival, Diwali. Mithai (traditional sweets), new clothes, festive accessories, Diwali décor, all these take centerstage as homes are cleaned from top to bottom to welcome prosperity and joy.    South Asians are the fastest-growing multicultural consumer group in the country. They are closely connected to [...]

By | November 1st, 2021|Advertising, Marketing, Multicultural Marketing|
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