Market Your Brand On WeChat
You probably have already heard of WeChat, whether on the news or from a friend, this dominate “Super APP” in China is a collective app with the functions of all social and personal finance apps combined.
With Facebook, Instagram, Twitter and Google blocked in China, Tencent launched WeChat in back in 2011. It was designed primarily to be a personalized social app for everyday use. Today, WeChat has grown to become an integral part of every aspect of the user’s life, from young to old, urban to rural and across all cities and industries.
WeChat currently has over 1 billion daily active users and over 1 million in Canada alone. With over 2 million Chinese Canadians living in Canada, most of them first generation (meaning they were not born in Canada) with approx. half of them speaking Mandarin and read Simplified Chinese (the only language WeChat operates on) that means virtually every Mainland Chinese Canadian with a smartphone uses WeChat.
For these users, to have all of their friends and family in Canada and back home connected in one place, as well as news, information and practically everything they need to do, including paying for things, all in their primary language is essential part of their day-to-day activities – especially while they learn about and work on becoming accustomed to their new life, and language.
The primary functions of WeChat include text and voice messaging, video and voice chat, file programs (such as games and e-commerce), WeChat Moments (which is similar to Instagram or Facebook Stories) as well as WeChat Pay, a banking function connected to their Chinese Bank account to transfer money, pay bills and shop for anything from a Slurpee to a Porsche. The only limits are the funds available.
For brands, whether promoting through Publisher accounts or creating an official WeChat Official to build followers through posts, articles and mini programs, WeChat is a powerful marketing tool to connect with this demographic where they are most comfortable and responsive.
For Canadian brands who are looking to connect to the Chinese Canadian community and build organic growth, WeChat is the perfect tool to tap into the tremendous buying power. Many Canadian pioneers that are already on WeChat include Destination Canada, H&M, Holt Renfrew, BMW Canada, Buick Canada, Telus and the list continues to grow.
How we can help your Brand on WeChat:
– Advertise on WeChat publisher channels (Canada and US)
– Set-Up Brand Official Accounts
– Set-Up WeChat Pay at the retail level
– Create and maintain a strong WeChat Strategy?
– WeChat Follower Building
– Create engaging content
+ Stimulate conversations and promote offer
+ Connect sales representatives? through direct messaging
+ Increase brand awareness, # of followers, customer loyalty, customer satisfaction, company’s profiles, generate sales?
Connect with us to let us show how WeChat can work for your brand.