Multicultural Marketing Services for Global Brands
Unlock Growth Through Culturally Intelligent Marketing
At Maple Diversity Communications, connection is at the heart of marketing. We craft campaigns that resonate with the values, stories, and cultures of diverse audiences, building trust, loyalty, and growth for brands that want to be truly heard.
Why Choose Us?
With more than 35 national and international creative awards, we have a proven track record of delivering results. Recognized as one of Canada’s fastest-growing companies in 2017, 2018, and 2020 by Maclean’s and Canadian Business, we’ve partnered with some of the world’s most iconic brands, including Tim Hortons, Panasonic, and Neutrogena.
What sets us apart is deep cultural intelligence, not just representation, a strategic growth focus, and long-standing trust within ethnic communities. Our full-service offering (including strategy, creative, media, PR, influencer engagement, and research) is delivered entirely in-house under leadership with integrity.
Strategy & Planning
- Multicultural Strategy Development
- Market Entry Planning
- Brand Positioning and Messaging
- Consumer Journey Mapping
- Campaign Planning and KPI Alignment
We help brands win diverse audiences through smart, data-informed marketing strategies. From multicultural consumer segmentation to go-to-market roadmaps, our strategic services are designed to deliver measurable impact. As a result, we ensure campaigns are insight-driven, culturally aligned, and business-focused, providing brands with a clear roadmap for growth in multicultural markets.
Creative
Creative Concepting and Storytelling
Multilingual Content Development
TV, Radio, and Print Advertising
Digital Ad Creatives and Video Production
We help brands win diverse audiences through smart, data-informed marketing strategies. From multicultural consumer segmentation to go-to-market roadmaps, our strategic services are designed to deliver measurable impact. As a result, we ensure campaigns are insight-driven, culturally aligned, and business-focused, providing brands with a clear roadmap for growth in multicultural markets.
Media Planning & Buying
Multicultural Media Planning
Ethnic Print, Radio, and TV Buying
Digital Display and Programmatic Media
Paid Social Media Campaigns
Earned Media and PR
We plan and buy media that deliver results across ethnic, mainstream, and digital channels. Our media solutions are targeted, cost-effective, and culturally relevant. They ensure maximum reach and ROI, while engaging audiences in ways that feel authentic and culturally aligned.
Digital Marketing & Social Influencers
Influencer Identification and Management
Paid Digital Campaigns (Google, Meta, WeChat, Weibo, and TikTok)
Social Media Content and Management
Community and Reputation Management
Through digital platforms and culturally relevant influencers, we expand your brand’s online presence. Our campaigns spark awareness, foster meaningful connections, and drive sales among diverse audiences, delivering stronger visibility, authentic engagement, and measurable results.
Research HQ™
Quantitative and Qualitative Multicultural Research
Focus Groups and Community Panels
Cultural Insight Studies
Consumer Behaviour Analysis
Our in-house research division offers deep insights into multicultural audiences. We combine custom research with syndicated data to power inclusive marketing decisions. You’ll gain a data-driven understanding of multicultural markets, enabling you to create culturally informed and high-performing campaigns.
Grassroots & Experiential Marketing
Community Event Activation
Cultural Sponsorships
In-Store Demos and Pop-Ups
Festival and Religious Holiday Marketing
We bring brands to life through culturally immersive experiences and authentic community partnerships. Our events and sponsorships spark meaningful connections with key audiences, driving direct engagement, building trust, and creating memorable experiences that resonate.
E-Commerce & Shopper Marketing
In-Store Promotional Strategy
Retailer-Specific Campaign Development
Multicultural Packaging and POS Design
E-Commerce Brand Pages and Content
We’ll help you succeed in online and offline retail through shopper marketing programs tailored to multicultural consumer behaviours. Experience enhanced shopper engagement, increased conversions, and culturally resonant retail presence.
Cultural Adaptations
Multilingual Copy Adaptation
Cultural and Tonal Adjustments
Imagery and Visual Adaptation
Contextual Message Testing
Authentic multicultural marketing requires more than translation. Messaging must be culturally resonant, including tone, context, and imagery. With our cultural adaptation services, you’ll achieve communication that truly connects, avoiding awkward or offensive messaging and fostering genuine trust with diverse audiences.
Let’s Grow Your Brand Together
Work With Us
Start reaching multicultural audiences with purpose and impact. Let’s collaborate to create campaigns that resonate, inspire action, and drive real growth.