Privacy & Cookie Policy

Effective Date: December 01, 2020 

Research HQ Panel: Is a proprietary market research and insights panel of Maple Diversity Communications Inc. and is a representation of consumers across Canada, ranging in age, gender, ethnicity, demography and years lived in Canada. The aim of the Panel is to derive insights to help our clients from different sectors (e.g. CPG, Automobile, Retailers, etc.) learn about their consumers behaviours and preferences. Your participation in our panel helps us get actionable consumer insights. 

About Maple Diversity Communications Inc.: Maple Diversity Communications is one of the fastest-growing full-service multicultural advertising agencies in Canadaenjoys long presence in the industry and specialized in developing insight-driven strategies & impactful campaigns. 

For more information, please visit 

We take privacy very seriously and we are committed to protecting and respecting your privacyWe have created this Privacy & Cookie Policy to help answer questions you may have about how we protect, use and process your information that we collect via our website and other media. 

This Policy states that Maple Diversity Communications has your express consent to collect and use personal data about you as described below, unless you contact us to advise us otherwise. Please be sure you read this Policy carefully.


We protect the identities of our participants. We will NOT use your personal data to advertise, promote, or market goods or services directly to you and we do not allow our clients to market directly to you. 

“Personal data” means information that by itself – like your likeness, first and last name, home postal address or personal e-mail address – or in combination with other information, could identify a specific individual. 


During the recruitment process, the panel registration process or as part of a research survey, you provide us with information about you and others in your household. This may include your name, mailing address, telephone number, and e-mail address. You also provide us with demographic information such as gender, birth date, marital status, occupation and other information. We may also request more detailed demographic information such as family size, sources of information used, etc. Through your participation in our panels, we collect your behaviour and preference data. “Behaviour data” is when, why or how you do things such as how frequently you shop online for groceries. “Preference data” means the choices you make such as the energy service provider you use 


Based on the demographic and other additional information provided by the Panel members, their eligibility is determined to participate in our diverse research methodologies such as surveys, focus group discussions, interviews, etc. These methodologies help us better understand consumer behaviour, use, and trends enabling us to create a variety of research insights for our clients.

Your participation in any research methodology is always voluntary. 

We use tools and methods to make sure that there is no reasonable possibility of identifying an individual participant in the reports that we create for our clients. For example, we combine the responses we collect from you with the responses of others to produce “aggregated” reports. Our research insights help our clients make choices about where and how they advertise, including on print, broadcast television, radio, online and mobile.  

We may use the information you give us to contact you. When we contact you – by phone, e-mail, text message, or postal mail depending on what information you provide to us – we will usually do so for one of the following reasons: to respond to your inquiries; to validate answers you gave; to update our records to ensure your information is correct; to send you important information regarding your participation such as how to redeem rewards; to provide notice regarding changes to our terms, conditions, and policies; or to offer you expanded research opportunities through survey, focus group discussions, etc. For instance, if our service will be temporarily suspended for maintenance, we might send you an e-mail. Generally, you may not opt-out of these communications, which are not promotional in nature. If you qualify for a lucky draw, we may use the e-mail address that you have given us to send you a confirmation of your lucky draw entry. We will use your contact information to let you know if you have won a lucky draw. We may also send you push notifications through our software. 

If we combine non-personal data with personal data, the combined information will be treated by us as personal data as long as it is combined. 


We do not share your personal information with third parties, except in the following cases:

  • with your consent
  • with affiliated and unaffiliated services providers that act on our behalf and under our instructions to help us operate our business (data processors)
  • in redacted or aggregated form that cannot be used to identify you individually.
  • if required or permitted by law, including as necessary to comply with the law, to protect the rights or safety of our website, other users, or third parties (e.g., for fraud protection and credit risk reduction purposes; for protecting and defending the rights or property of Maple Diversity Communications Inc., its customers, other users, or member of the public), or
  • with a buyer of all or substantially?all of?our assets relating to a particular business line or division, or in connection with a merger, acquisition, reorganization or restructuring.


Participation in a Research HQ panel is always completely voluntary. You may also?contact us?if at any time you would like to correct or update the information, we hold about you or if you wish to withdraw your consent and stop your participation. Please see the “Contacting Us” section below. 


General Use:
Cookies are small files that store certain data on a device or computer. We use both session and persistent cookies on our panel registration page. Cookies, pixel tags, web beacons or similar technologies may be used on some of our website pages and HTML-formatted e-mail messages to, among other things, manage panels and to enhance your experience as a panelist. We may also use these technologies for security purposes, to facilitate navigation, to display information more effectively, and to better serve you with more tailored information, as well as for site administration purposes, e.g., to gather statistical information about the usage of our websites in order to continually improve the design and functionality, to understand how users use our websites, and to assist us with resolving questions regarding use of the websites. 

We have no access to or control over these cookies. This Policy covers the use of cookies by Maple Diversity Communications Inc. only and does not cover the use of cookies by any of our vendors. 


This Privacy Policy does not address, and we are not responsible for, the privacy, information or other practices of any third parties, including any third party operating any site to which this Site contains a link. The inclusion of a link on the Site does not imply endorsement of the linked site by us or by our affiliates. 


We protect the personal data in our custody or control by making reasonable security arrangements to prevent unauthorized access, collection, use, disclosure, copying, modification, inappropriate disposal or similar risks. You may be assured that your information will be stored using administrative, managerial and technical measures to protect its confidentiality.  Research HQ will take reasonable steps, through contractual or other means, to ensure that suppliers and agents who assist us in research services implement reasonable personal information protection standards. 


We will retain your personal data for as long as needed for the purposes indicated in this Policy and in accordance with law. 


Maple Diversity’s Research HQ will never knowingly collect information from any individual under the age of 18 years without the express, written permission from the child’s parent or legal guardian. 

If we collect information about children, we take special care. Depending upon the research requirement, the information we collect may include information about children, and with your consent we may communicate directly with children in the household to collect information from them. Parents or guardians may cancel their permission for their children’s participation in our research at any time. All of the other provisions of this policy apply to information about both adults and children of every age. 


This policy addresses personal information about identifiable individuals and does not apply to information collected, used or disclosed with respect to corporate or commercial entities. This policy does not impose any limits on our collection, use or disclosure of business contact information and other publicly available information. Additionally, under Canadian Government laws, we may disclose personally identifiable information in response to legal process such as a court order or in response to a law enforcement agency’s request. 


We may change this Privacy Policy. Please take a look at the “Effective Date” at the top of this page to see when this Privacy Policy was last revised. If we were to make a material change (the kind of change to the way we use your data that might make you reconsider participating in this panel) we will notify you by e-mailing you on the address we have on file and we will provide you with access at least 30 calendar days prior to its implementation, giving you time to withdraw from the panel if you want. You may view the currently effective Privacy Policy at any time by checking the Privacy Policy posted on this Site. Your continued participation in our panel after the effective date of any changes will constitute your acceptance of all effective changes.


Research HQ is accountable and responsible for personal information under its control and has designated a Privacy Officer to ensure compliance with this policy. 


If you have questions or complaints regarding our Privacy Policy or practices, please contact us by e-mail at and our Privacy Officer will contact you within two business days. 

This Policy replaces any other Policy, whether written or oral, made to you about our practices with respect to the collection and use of personal data.