The Glenlivet ‘Happy Niu Year’
2021 welcomed the Lunar New Year of the Ox, and The Glenlivet wanted to position itself as the perfect partner for celebrating with and gifting, during this festive season.
‘Niu’ means Ox in Mandarin. The strong, Ox reflected The Glenlivet consumer traits of confidence and self-belief. The brand wished its customers a ‘Happy Niu Year’, encouraging its consumers to ‘Believe in yourself, challenge the obstacles, and make this your year’, with social and digital banners that clicked to purchase.
We also helped the Company’s Balance and Inclusiveness Committee celebrate the Lunar New Year together internally. We created festive information eblasts, a quiz with prizes, a specially created Teams background, and also included verbatims from their Chinese employees.