Project Description

New Product Activations

Launch Neutrogena Hydro Boost to the Canadian Chinese segment. Strategy included Digital, OOH, Print Media, Experiential Event Activations and PR.

Digital

Neutrogena Hydro Boost Landing Page

Language: Chinese and English bilingual.

Online, OOH, Print media

Online banner, event banner, Print and Coupons.

Language: Chinese and English bilingual.

Experiential

Neutrogena Chinese community events sponsorship.

Language: Chinese and English bilingual.