Experiential, Digital, Radio, PR

Establish SONY as the market leaders in entertainment that meet the needs of the South Asian and Chinese consumer segments.

Experiential

Gold Award: 2015 NAMIC Excellence In Multicultural Marketing (EMMA) Awards

Bronze Award: 2015 International Summit Awards

Experiential Activation Events

Location: International Village Mall, Vancouver

Execute SONY branded experiential ethnic event activation in Vancouver (International Village Mall) during Chinese New Year to increase brand awareness database collecting, trial and purchase.

Digital

Diwali Digital campaign targeting the South Asian segment.