Project Description

Royal Paper Towel

From our family to yours

Generate awareness for Royale Tiger Towel among Chinese Canadians and drive Royale Tiger Towel consumption during Chinese New Year 2017.

Radio

Mandarin

Experiential

RTT CNY event

CNY festival event: Pull up banners, FSI, games, booth and coupons.

Digital banners and campaign landing page

Digital and landing page

Animated web banners and campaign landing page