Project Description

TVC, Experiential, Print

Tactical ethnic engagement programs targeting the South Asian and the Chinese segment to promote Royale Tiger Towels. Extend the Royale Tiger Towel brand to the South Asian and Chinese market using TV, Print, Radio, In-Store support, Digital and Experiential Activation Events.

TVC

Language: Mandarin

Experiential

Mahotsav – the South Asian Summer Fest

Location: International Centre, Mississauga, ON.

Print

Chinese New Year & Diwali

Languages: Traditional and Simplified Chinese, English