ROYALE God of Fortune
ROYALE® celebrated the Lunar New Year of the Ox with a festive offer on their best bath tissue ever – Velour Ultra Plush. The greetings had the much-loved God of Fortune with his traditional hat and scroll, floating on a special cloud made up of the luxurious Velour Ultra Plush tissues. The lucky $2.88 savings offer on the FSI coupon highlighted the Chinese number 8, associated with wealth, and also showcased the traditional gold nuggets. Media vehicles like digital banners, a landing page, WeChat, and FSI with coupon, were used to successfully spread the message to consumers.