ROYALE Diwali: Planet-friendly
ROYALE celebrated Diwali with its new paper packaging, which worked well with the festival’s overarching message of ‘the victory of good’. The brand wished customers a ‘planet-friendly Diwali’ and had a celebratory offer on their plastic-free packs. Inside were the same high-quality products customers love. ROYALE used intricate diya cutouts on earthy brown paper to tell the story of a happy earth, and wish customers a Happy Diwali through TV, video streaming, digital banners, social media, radio spots and influencers.