Project Description

ROYALE Diwali: Planet-friendly 

ROYALE celebrated Diwali with its new paper packaging, which worked well with the festival’s overarching message of ‘the victory of good’. The brand wished customers a ‘planet-friendly Diwali’ and had a celebratory offer on their plastic-free packs. Inside were the same high-quality products customers love. ROYALE used intricate diya cutouts on earthy brown paper to tell the story of a happy earth, and wish customers a Happy Diwali through TV, video streaming, digital banners, social media, radio spots and influencers. 

YouTube Pre-roll

Radio

TVC: 15sec

Banners

Royale-LNY-2021
Royal Diwali Digital

Social Media

Royale Diwali Celebration

Influencers