Project Description

Nestlé – Quality Street

A multi-award winning campaign promoting Nestlé Quality Street Chocolates during the South Asian Festival of Lights – Diwali.

TVC

2014 Marketing Magazine Awards – Original TV/Broadcast – Bronze

2015 NAMIC Excellence In Multicultural Marketing (EMMA) Awards – TV – Silver

2015 Summit Creative Awards – TV – Bronze

OOH

2015 NAMIC Excellence In Multicultural Marketing (EMMA) Awards – Out of Home – Gold

2015 Summit Creative Awards – Out of Home – Bronze

Print

Creative Approach

Our creative strategy was to feature the chocolates themselves. The creative featured colourful chocolates from the tin brought to life through stop-motion animation. The chocolates were used to form different Diwali symbols one by one with a corresponding voiceover.