Project Description

Porsche ‘Pink Pig’ Lunar New Year

Porsche resurrects a car from its history in celebration of Chinese New Year.

 To promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, the campaign took inspiration from form the famous 1971 Porsche ‘Pink Pig’ LeMans917/20  and the 2018 911 that won for Chinese New Year of the Pig.

Media Tactics: Print, Social and Experiential

Print and Social

Porsche-Pink-Pig

Experiential Dealer Activation in GTA & GVA

Porsche-Pink-Pig