Project Description

Neutrogena Vitamin C Serum

Neutrogena listened to the skin concerns of Chinese and South Asian consumers – dull skin and pigmentation.  In-language DVCs, digital banners and social media including WeChat advertorials, created awareness and excitement for Neutrogena Vitamin C Serum in the community. During Diwali, festive digital banners and social media recreated Diwali motifs like the diya flame, toran garlands, and fireworks, using the distinctive serum capsules to connect the brand with the festival.

DVC and Pre-roll

Digital Banners

Glentel Diwali 2021
Glentel Diwali 2021
Glentel Diwali 2021

English Creative