Neutrogena Mid-Autumn “Shine On”
On the occasion of Mid-Autumn Festival, Neutrogena along with Maple Diversity curated a selection of creatives to wish their customers. Taking inspiration from the glow of the moon, we articulated a creative approach that while wishing customers a happy Mid-Autumn festival also encouraged them to find their own shine.
The campaign, aptly named ‘Shine On’ with Neutrogena encouraged customers to look their festive best with a 3-step routine that hydrates, treats, and moisturizes.
The campaign creatives were spread across a digital video film, landing page, and posts on popular Chinese social media platforms – Wechat & Weibo.