Listerine Green Tea Zero
For the National launch of their new Green Tea Zero mouth wash Listerine wanted to focus primarily on the Chinese Canadian audience for testing. We created 0:15 and 0:06 retargeting sequences videos in Mandarin and Cantonese.
Post Campaign Results:
- 35.3% Lift in Ad Recall
- 19.0% Lift in Brand Awareness
- 26.0% Lift in Purchase Consideration; results ranked as best-in-class amongst Canadian studies*
*Source: AdWords Brand Lift Study
Media Tactics: Social Media (YouTube pre-roll)