Project Description

Listerine Green Tea Zero

For the National launch of their new Green Tea Zero mouth wash Listerine wanted to focus primarily on the Chinese Canadian audience for testing. We created 0:15 and 0:06 retargeting sequences videos in Mandarin and Cantonese.

Post Campaign Results:

  • 35.3% Lift in Ad Recall
  • 19.0% Lift in Brand Awareness
  • 26.0% Lift in Purchase Consideration; results ranked as best-in-class amongst Canadian studies*
*Source: AdWords Brand Lift Study

Media Tactics: Social Media (YouTube pre-roll)

Social Media