J&J Listerine Red Packet
Giving and receiving Red Packets (Hong Bao / Lai See) is a much looked-forward to tradition during the Lunar New Year. We help Listerine come up with a special, lucky 88 cent savings offer on their Green Tea flavour mouth wash. The neck tag in the shape of a Red Packet, with refreshing New Year wishes, looked festive on the product. Digital banners with the red packet themed wishes, played up the fresh green brand colours with the festive gold and red of the Lunar New Year.