Project Description

Digital, Experiential

This campaign was focused on increasing awareness, build culturally-aligned marketing creative and messages to help bolster brand awareness and to establish understanding, and consideration of the Edward Jones brand with the South Asian segment. Media used to achieve this include: Digital, Campaign landing page, Grassroots Experiential Event and retail support.

Digital

Digital Banners

Original creative and messaging resonating with the target audience.

Landing Page

South Asian Landing Pages – Diwali and generic

Experiential

Diwali community event

Booth banners