Ramadan is the Muslim holy month of fasting and prayers, culminating with the celebration of Eid al-Fitr. During Ramadan, the family wakes early and eats before sunrise. After sunset, they gather to break the fast with special iftar food ranging from samosas, kebabs, fried snacks, biryani, sweets and more. CO-OP wanted to wish the community and inform them of savings on their iftar ingredients at their stores. We did this through social and digital banners that highlighted the spirit of Ramadan and the iftar food, weaving in the symbolic crescent moon.