Project Description

30 cakes for 30 days

Introduce Betty Crocker cake recipes to the Canadian Muslim community during the month of Ramadan. Strategy included Digital, Social Media, Microsite, Recipe pages, Event Activations and PR.

Social and Digital

30 Cakes for 30 Days

Facebook ad

Microsite, Recipes, Desktop and Mobile
Online digital banner ads

PR

PR, Event Activations РHalal Foodfest