Project Description

Experiential, Digital

Establish Johnson & Johnson skin care brands as the market leaders that meet the needs of the Chinese and South Asian consumer segments. Execute multi-brand ethnic strategies that included: Print, Digital, Radio, PR, Social Media, In-Store support and Experiential Activation events in GTA & GVA.

Experiential

Silver Award: 2015 NAMIC Excellence in Multicultural Marketing (EMMA)

Digital

Silver Award: 2015 NAMIC Excellence in Multicultural Marketing Awards (EMMA)

Bronze Award: 2015 Marketing Magazine Advertising Awards

Language: English and Chinese bilingual