Digital, Experiential

Launch ACUVUE® 1 Day Define to the Canadian Chinese segment. Strategy included Digital, OOH, Social Media, Experiential Event Activations and PR.

Digital

Acuvue® 1 Day Define® Chinese landing page.

Language: Traditional Chinese

Social Media, Print Media, In-store inserts

Online and In-store Banners

Language: Chinese & English bi-lingual.

Experiential

E-blast & NIU Chinese summer event sponsorship