Newcomers To Canada
Currently, 22% of Canadians are ethnic. More than 7.6 million people identified as members of a visible minority group.
It is forecasted that by the year 2035, that number will grow to 33%, growing to approximately 15 million with Ontario and British Columbia showing an annual population growth higher than the national average.
Last year alone, new immigrants to Canada totaled almost 305,000, up from an average of 260,000 over the prior decade. 29% of these Immigrants were of Chinese and South Asian origin. The average age of a Chinese immigrant is 28 years, South Asian is 28 years and an International Student is 25 years. In 2017, there were 494,525 international students studying in Canada representing a 119% increase between 2010 and 2017 and a 20% increase compared to the previous year. 51% of international students intend to apply for permanent residence in Canada. The immigration quota is increased from 2018-2020, and Canada is expecting to invite 1 Million new immigrants in the next 3 years.
Along with this change comes a big change in the marketplace. These 15 million consumers represent $19.6 billion in household spend – a sizeable portion of the market share. This presents marketers with unique marketing opportunities to carve out their share in an ever-changing market. Marketers will have to adapt to communicate with this growing segment, reaching them in unique ways to connect with them on a personal level.
Let us connect you to these consumers, in their language. Contact us to learn more about multicultural marketing for your brand.