STRATEGY & PLANNING

Did you know?
78% of Ethnic consumers appreciate when Canadian brands reach out to them in their language!

Our strategy team delves into insights and presents you with information that helps you understand your culturally diverse consumer better. The strategic process begins and ends with understanding the need and triggers of the multicultural consumer in the context of your brand, thereby we ensure your message speaks directly to your target consumers.

Our focus is on developing insights-driven strategic campaigns that resonate with multicultural audiences emotionally and culturally.

Did you know?
70% of Ethnic consumers are first generation! (not born in Canada)

Want to know more? Connect with us to set up a time to chat about how we can help your brand.