We helped FortisBC know their multicultural consumer behaviour and sentiments, to help them with communication optimization, brand positioning and go-to-market strategy.

Challenge

FortisBC wanted to understand the awareness level of their brand and offering amongst Chinese and South Asian consumers, and to identify the consumer affinity to their brands. 

Approach

Research HQ’s insight team drew up exhaustive quantitative study to understand the ethnic consumers perception and attitude around the category, brand consumptions and detailed media behaviour.

Insight

The study provided a perspective on communication gaps and incentives as a driver for behavioural change.

Impact

Through tracking what ethnic consumers prefer, among other significant findings, we identified what communication channels posed the greatest opportunity for successful consumer connect.