Media Planning & Buying

Canada’s thriving immigrant population has given rise to hundreds of multicultural television and radio stations, online and print magazines and countless digital and social media channels. Therefore, monitoring this ever-evolving media landscape, as well as multicultural consumers’ media habits, is an ongoing activity at the agency.

Throughout all of our campaigns, we proactively monitor and map our clients’ targets with available media at any given time. With this daily tracking, coupled with our knowledge of upcoming cultural events and festivals, we are geared to provide you with up-to-the-minute and customized media plans.

We work closely with our media partners, community leaders and influencers, hence we are always prepared to adapt and foresee any new trends and opportunities in Canada.

Our thorough understanding of multicultural consumers’ media consumption habits means that your media plan will be highly targeted for optimal efficiency in your chosen demographic groups.

By collaborating with specialized multicultural research firms (i.e. Environics and Nielsen) including our own multicultural consumer research panel, we develop an accurate and complete picture of each community’s consumer preferences and media habits with a focus on Canada’s largest ones: South Asian, Chinese, Filipino, Afro-Caribbean, and Middle Eastern communities. We then use these insights to plan the best media strategy for each target audience and deliver up to 3x above industry benchmark averages.

Our solid media relationships, built over several years, have also allowed us to negotiate the best advertising rates for our clients. These relationships, as well as our close ties with our media partners and community, generates credibility and even leads to additional coverage.

We can connect your brand on all current, new and emerging channels, including these:

• Television & Broadcast
• Connected TV
• Digital
• Social Media
• Out of Home (OOH)
• Print
• Radio
• Influencers
• Events, Festivals and Sponsorships
• In-language SEO/SEM

Detailed performance reports are provided for all campaigns which include:

• Market reach (unique impressions)
• Website and landing page traffic
• Engagement rates (clicks or conversions)
• Learnings and Recommendations

Want to exponentially increase your multicultural KPIs? Connect with us to set up a time to chat about what we can do for your brand.