Canada’s thriving immigrant population has given rise to hundreds of ethnic television and radio stations, online and print magazines and countless social media channels – Monitoring this ever-evolving media landscape, as well as ethnic consumers’ media habits, is an ongoing activity at the agency.
Media monitoring allows us to proactively map our clients’ targets with available media at any given time. With this daily tracking, coupled with our knowledge of upcoming cultural events and festivals, we are geared to provide you with up-to-the-minute and customized media plans ready to go!
From working with our media partners, community leaders and influencers, we are confident in saying that we are fully aware of available and upcoming ethnic media opportunities in Canada and are always ready to discuss these with our clients.
Media Planning and Buying
Our thorough understanding of ethnic consumers’ media consumption habits and solid research team means that your media plan will be highly targeted for optimal efficiency in your chosen demographic group. By collaborating with specialized ethnic research firms (i.e Environics and Nielsen) including our own multi-ethnic consumer research panel, we develop an accurate and complete picture of each community’s consumer preferences and media habits with a focus on Canada’s largest ones: South Asian, Chinese, Filipino and Arabic communities. We then use these insights to plan the best media strategy for each target ethnic audience.
Our solid media relationships, built over several years, have allowed us to negotiate the best advertising rates for our clients. These relationships, as well as our close ties to our media partners and community, naturally lend credibility and generates additional coverage for our clients’ campaigns and events.
Our plans cover media such as:
- Television & Broadcast media
- Out of Home (OOH)
- Social Media
- Festivals and Sponsorships