GRASSROOTS & EXPERIENTIAL
Face-to-face consumer engagement at a grassroots level
We build custom brand experiences through our insights and understanding of our clients’ target audience. We develop exciting activations to engage consumers with your brand through experiences. Our skilled experiential team plans and executes events on all levels, local, regional and national.
From sampling campaigns and activations to event & festival sponsorships, our team of event planners and promotional in-language brand ambassadors provide consumers with a positive experience and exciting engagements.
At Maple Diversity, we believe that success is not a success unless it can be measured. For every campaign, our clients get deliverables that can instantly be put into action.
Utilizing coupons, distributing samples, conducting contests or other engaging CTAs, we design your event and offering to generate leads and grow your database for your CRM and to provide insights for future activations and analysis.
This “30 Cakes for 30 Days” celebrating Ramadan campaign is a great example of a grassroots event that laid the foundation for a loyal and engaged customer base for the Betty Crocker Brand.
Some of our XM activations:
Haagen Dazs – Targeting Chinese Canadians
Pillsbury Kitchen Ke Kalakar – Targeting South Asian Canadians
Edward Jones – Targeting Chinese Canadians
Royale Chinese New Year – Targeting Chinese Canadians
Aveeno – Targeting Chinese & South Asian Canadians
Sony – Targeting South Asian Canadians
Zee TV – Targeting South Asian Canadians
Betty Crocker – Targeting Canadian Muslims
Quality Street Diwali – Targeting South Asian Canadians
Acuvue – Targeting Chinese Canadians
Neutrogena – Targeting Chinese Canadians
Visit our Work page to know more about our Experiential Marketing Activations.
Want to engage your multicultural consumer at grassroots level? Reach out to set up a time to chat about what we can do for your brand.