Our digital media team is always alert to changes to the digital and social media landscape. This team of Google and Hubspot certified professionals plan and optimize your digital media campaigns while taking into account the latest developments in the fields of search engine optimization (SEO)/search engine marketing (SEM), social media, search, ad display campaigns and analytics.
The global nature of the digital world allows us to geo-target your message and deliver it to the target audience. Our constant monitoring of ethnic users’ online and social behaviour provides you with a complete picture of your potential consumers and how they can be reached in the digital space. Target audiences can be further broken down into smaller groups according to demographics, interests and specific online behaviours.
This allows us to get optimal ad placements for our clients and help them reach members of these communities wherever they are in the world.
Did you know?
Ethnic consumers spend more than three hours online everyday!
– Market reach (unique impressions)
– Website and landing page traffic generation
– Engagement rates (clicks or conversions)
– Market targeting & segmentation (demographics, geo-targeting, geo-fencing, interests-and behaviours-based targeting)
– Reach rate of high density ethnic neighbourhoods
Thanks to our meticulous campaign tracking and reporting to optimize based on performance, our campaigns have demonstrated a track record of high engagement rates reaching up to 3x industry benchmark averages.
Subscribe to and read our Multicultural Insights driven Blog to know more about Ethnic Consumer Interests and Preferences.