We helped ROYALE understand why their brand strikes a chord with ethnic consumers.
ROYALE wanted to know why their brand over-indexes with the ethnic consumers.
Research HQ’s insight team conducted an extensive study to understand the ethnic consumer’s consumption habits, affinity towards brand attributes, and impact of marketing initiatives.
The study helped identify key brand attributes and significant consumer connect initiatives that enabled ROYALE to outperform amongst ethnic consumers.
With our research solutions, ROYALE derived a top 10 list of reasons why they over-index with ethnic Canadian consumers.