We helped ROYALE understand why their brand strikes a chord with ethnic consumers.

Challenge

ROYALE wanted to know why their brand over-indexes with the ethnic consumers.

Approach

Research HQ’s insight team conducted an extensive study to understand the ethnic consumer’s consumption habits, affinity towards brand attributes, and impact of marketing initiatives.

Insight

The study helped identify key brand attributes and significant consumer connect initiatives that enabled ROYALE to outperform amongst ethnic consumers.

Impact

With our research solutions, ROYALE derived a top 10 list of reasons why they over-index with ethnic Canadian consumers.