Neutrogena Diwali: Celebrating Customers
Neutrogena celebrated Diwali by celebrating its customers. It encouraged them to ‘Celebrate the light in you’, by highlighting the brand promise of new Neutrogena Rapid Tone Repair 20% Vitamin C Serum for smoother, glowing skin. Festive digital banners and social media recreated Diwali motifs like the Diya flame, toran garlands, and fireworks, using the distinctive serum capsules to connect the brand with the festival.
CO-OP Diwali: Gifts of Joy
Gifting is a very important part of Diwali as celebrants share their festive happiness with each other. It’s tradition to exchange vibrant Diwali gift boxes filled with dry fruits, nuts, mithai (traditional sweets), etc. with family and friends. CO-OP’s digital banners and social media celebrated the light of Diwali with gifts of joy – offers, savings and value on their range of festive food selection in-store.
SkinCeuticals Diwali: Science & Celebrations
Medical skincare brand SkinCeuticals brought science to the celebrations with its Discoloration Defense Serum. As customers prepared for the festival, the brand helped vanquish dark spots and post-blemish marks and protect against discoloration. Diwali digital and social media banners in English and Hinglish, visually merged science with traditional motifs of Diwali to educate and resonate.
Fruit of the Loom Diwali: Gifting Comfort
South Asians love to look their festive best during Diwali. Most celebrate with new clothes for themselves and their families. Fruit of the Loom helped them gift their loved ones everyday comfort with their high-quality products and Best Fit Guarantee. The Company’s Diwali banners and carousels on social media offered a selection of products for the entire family.
Glentel Diwali: Wishing with Savings
Glentel celebrated by helping customers wish everyone a Happy Diwali. They had a festive $50 offer on new activations. Beautiful colourful rangoli designs and diyas added to the vibrant, celebratory feel of the digital banners, landing page, DVC, print and social. Influencers and radio were also used to promote the Diwali offer.