BUILDING BRAND CONNECTIONS WITH CONSUMERS BEYOND ETHNICITY
Consumer segments such as the LGBTQ+, People with disabilities, Indigenous Peoples, among others, are unique in some of their brand preferences, shopping behaviour and media consumption habits. Brands need to understand, engage and communicate distinctively with each of these consumer segments, to build inclusiveness, trust and affinity.
Brands should connect with these diverse consumer groups, that exist within all ethnicities, in a meaningful manner.
Diversity Beyond Ethnicity is a marketing program of Maple Diversity Communications to provide advertising, marketing and research solutions to enable your brand to successfully identify with these consumer groups and achieve your business objectives.
Our services include:
– Strategy & Planning
– Creative & Production
– Media Planning & Buying
– Digital & Social Marketing
– Influencer Marketing
– Experiential Marketing
– E-Commerce & Shopper Marketing