Newcomer To Canada

Here’s how your brand can make the Canadian newcomer feel at home

Canada welcomed more than 321,065 newcomers in 2018. By 2031, it’s expected almost half of Canadians aged 15 and older will be foreign-born. To a marketer, this is a lucrative pie, one with both potential and promise. Given these numbers, it’s easy to understand how everyone from banks to mainstream grocery stores are eager to [...]

Holy cow! How do you not know this?

A few years ago, the headline of a flyer from a well-known Canadian grocery retailer tucked inside the local paper screamed "Happy Diwali" and below in bold text was written “Diwali Sale." Clearly, the idea was to woo consumers celebrating Diwali, an important festival for Hindus and Sikhs. Skimming through the pages revealed something quite [...]

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