Multicultural Marketing

Asian Heritage Month: Our 2021 inspiration series

The month of May has been designated as Asian heritage Month in Canada, with the theme for 2021 being "Recognition, Resilience, and Resolve". Asian heritage embraces Canadians from East Asian, Southeast Asian, South Asian, West Asian and Central Asian descents. Many in our team at Maple Diversity are of Asian descent, and there was a [...]

Lunar New Year – Renewal and Reunions.

The Lunar New Year of the Ox begins on February 12, 2021. It welcomes spring, symbolizing renewal and new beginnings.   In keeping with the 12 Year Lunar Cycle, each year is represented by an animal. Many are happy to see the last of the Year of the Rat which heralded the pandemic in 2020. This year’s lunar animal is the Golden Ox, galloping in with the promise of the strength and the stability that we [...]

Happy 10th birthday Maple Diversity

On December 6, 2020, Maple Diversity Communications turned ten years young! Named for Canada and its vibrant diversity, the excitement and energy of starting a new journey in the cultural marketing space continues to be the driving force behind this full-service multicultural agency. To say Canadian diversity has grown over the last ten years would [...]

Share The Light. Happy Diwali.

The Festival of Lights is celebrated with a lot of excitement by many in the South Asian community. The light of prosperity is welcomed by cleaning the home, decorating with rangoli (floor décor), torans (door garlands), khandeels (lanterns), string lights, and most importantly, the diya (earth lamp) which is the central symbol of Diwali. This year the welcoming of [...]

By | November 10th, 2020|Advertising, Diwali, Ethnic Advertising, Multicultural Marketing, SA, South Asian|

Maple Diversity ranks among Canada’s Fastest-Growing Companies

Maple Diversity Communications Inc. was named among Canada’s Fastest-Growing Companies on the 32nd annual Growth List ranking, announced by Canadian Business on October 15, based on their revenue growth over the last five years. The winners share common qualities of passion, vision, innovation and drive, a deep understanding of market trends and impacts, and the [...]

Spice up your Thanksgiving with the flavours of the world

Thankfulness embraces all the ethnicities who call Canada home. We all feel gratitude for the many blessings we enjoy in our beautiful country. As Canada becomes more and more multicultural, the celebration of Thanksgiving has evolved to include many international flavours and tastes that make this October get-together even more vibrant and special. Celebrated on [...]

Celebrating reunion, under the Mid-Autumn full moon

October is here! As the days become cooler and the leaves start to change colour, it’s time to prepare for the Mid-Autumn festival. Celebrated by Chinese Canadians with family and friends, it is the second most important festival after Chinese New Year. In Chinese culture, the full moon symbolizes reunion. As the yellow moon lights up the night, [...]

By | September 30th, 2020|Chinese, Ethnic Advertising, Multicultural Marketing|

Raksha Bandhan – A celebration of sibling bond

The festival of Raksha Bandhan is celebrated every year in August and is a popular ceremony among South Asian Hindus. During Raksha Bandhan, a sister ties a thread bracelet, known as Rakhi, on her brother’s wrist. This tying of the thread signifies a brother’s promise to always protect his sister. Although in a literal sense, [...]

By | July 31st, 2020|Ethnic Advertising, Multicultural Marketing, SA|

Impact of COVID-19 on Multicultural Consumers in Canada

Canada’s multicultural landscape is vibrant and expanding. Two striking ethnicities by population size form a major part of this landscape - South Asians account for 2.6 million, and Chinese are 1.8 million of the total Canadian population. According to Environics Analytics, the immigrant population is projected to increase by 27% in the next 10 years.  [...]

Ramadan – Impact of COVID-19 on Canadian Muslim Consumers

During the holy month of Ramadan, Muslims observe fasting during the daylight hours. After sunset, they break the fast together with family and loved ones and enjoy a sumptuous meal. The end of Ramadan is observed as Eid-al-fitr which is a 1 to 3 day celebration completing the month of fasting. This is also a [...]

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