North American society, like most of Western Europe, is mostly composed of nuclear families. However, other parts of the world such as Asia, Africa, and Latin America include a much wider range of relatives in their concept of family. Since most newcomers to Canada come from places where extended families are the norm, what effect [...]
Greetings ! We’ve been seeing high interest from brand marketers in Canada wanting to venture into the ethnic marketing space and have started encouraging them to undertake cost effective campaigns. The objective would be to test strategy, gauge reach and results and integrate learnings into your 2017 marketing initiatives…. sounds interesting, doesn’t it?? Chinese New [...]
Edward Jones has a simple philosophy - put the power of personal attention to work for you. This North American giant financial firm has believed in supporting the relationship between its customers and Edward Jones advisors that has shaped nearly every aspect of its business over these years. Not a surprise that J. D. Power [...]
