Filipino

Shouldn’t you be where your Asian-Canadian consumer is hanging out?

Recently, well-known Asian-Canadian artist Rick Tae, talked about the perceptible difference between Asian-Americans and Asian-Canadians. “There is a much louder expression of race and culture in the U.S., likely all the way down to branding and marketing for lack of a better way to explain it,” noted the actor who has produced and acted in [...]

Holy cow! How do you not know this?

A few years ago, the headline of a flyer from a well-known Canadian grocery retailer tucked inside the local paper screamed "Happy Diwali" and below in bold text was written “Diwali Sale." Clearly, the idea was to woo consumers celebrating Diwali, an important festival for Hindus and Sikhs. Skimming through the pages revealed something quite [...]

Messaging Apps: Engaging Ethnic Consumers in Canada

In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in the quest to engage consumers, even more so among ethnic communities. [...]

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