To successfully connect with consumers when presenting a brand or product, it’s important to do so in a way that is in harmony with their values. This can be a challenge when targeting specific ethnic groups, which come with their own rich cultural heritage. Numbers and colours top the list of significant and symbolic elements [...]
Are you a marketer looking to expand your business? If so, no doubt you have considered the opportunities offered by the many ethnic communities of Canada. How can you be successful in developing this unfamiliar market? How can you be sure you are getting the right information? To get you started, we have compiled a [...]
Bollywood and cricket provide a unifying pool of powerful celebrities who can influence more than 2 billion individuals worldwide, regardless of language, religion and country of origin. South Asians are more loyal to their celebrities than anyone else and are more likely to be influenced by them. Celebrity endorsements are more effective in increasing [...]
Canadian marketers know the importance of reaching their customers in their native language. For example, a campaign in Québec would not be effective unless it was translated into Québec French (as opposed to International French). When reaching out to ethnic markets, especially in the Chinese community, language adaptation should also be a top priority. Nationwide, [...]
Settling in a new country is an exciting and life-changing event filled with new experiences, discoveries, and challenges. Even if we are eager to adapt to our new environment, it’s only natural to miss certain aspects of our home country. South Asia and Canada are not only at opposite ends of the planet, but they [...]
Let’s face it - making a sale is much easier than making a loyal customer. While brand loyalty is fading across the country, marketers can branch out to specific ethnic communities, who are more loyal to brands than most Canadians. Savings Over Loyalty Brand loyalty in Canada has been on a steady decline for a [...]
In recent years, the Indian wedding business has boomed to about 10 times the Canadian average. Are you missing out on this growing trend? While the average Canadian might spend $30,000 on a wedding, Indian families routinely invest $300,000 to $400,000 for a days-long affair that includes several events. The Indian Wedding – a Generous [...]
Greetings!!! Integrating insights from research on an ongoing basis helps us deliver better ROI’s on client campaigns. Gaining & leveraging key Information on ethnic consumer behavior, brand perception, preferences, media consumption and spending habits, cultural nuances, prove extremely valuable for creating messaging and engagement that resonates positively for the brand. Maple Diversity has been facilitating [...]
Greetings! I completed six months at Maple Diversity Communications recently. It’s been a great run so far, during which with god’s grace, 6 new client relationships have been started - (Brookfield Residential – AB), (KAL TIRE -BC), (Hudson’s Bay Company –ON), (Redpath Sugar - ON), (Shoppers Drug Mart -ON), (Smart Wheel Canada – ON). These relationships have been across [...]
Greetings ! We’ve been seeing high interest from brand marketers in Canada wanting to venture into the ethnic marketing space and have started encouraging them to undertake cost effective campaigns. The objective would be to test strategy, gauge reach and results and integrate learnings into your 2017 marketing initiatives…. sounds interesting, doesn’t it?? Chinese New [...]
