In today’s world, anybody who’s anybody has been affected, charmed, and benefited by the presence of streaming apps. With the ability to curate content based on personal likes, preferences, and viewing habits; viewers have been granted the gifted of choice. Brand marketers can leverage their search algorithm to target consumer subsets based on their viewership [...]
On February 1, 2022, Chinese Canadians will celebrate their New Year, the most important event for the community. Here’s what you need to know and some thought starters on how your brand could fit in to the celebrations. How big is Canada’s Chinese community? There are 1.77 million people in Canada of Chinese origin, putting [...]
The Lunar New Year of the Ox begins on February 12, 2021. It welcomes spring, symbolizing renewal and new beginnings. In keeping with the 12 Year Lunar Cycle, each year is represented by an animal. Many are happy to see the last of the Year of the Rat which heralded the pandemic in 2020. This year’s lunar animal is the Golden Ox, galloping in with the promise of the strength and the stability that we [...]
On December 6, 2020, Maple Diversity Communications turned ten years young! Named for Canada and its vibrant diversity, the excitement and energy of starting a new journey in the cultural marketing space continues to be the driving force behind this full-service multicultural agency. To say Canadian diversity has grown over the last ten years would [...]
The Festival of Lights is celebrated with a lot of excitement by many in the South Asian community. The light of prosperity is welcomed by cleaning the home, decorating with rangoli (floor décor), torans (door garlands), khandeels (lanterns), string lights, and most importantly, the diya (earth lamp) which is the central symbol of Diwali. This year the welcoming of [...]
Maple Diversity Communications Inc. was named among Canada’s Fastest-Growing Companies on the 32nd annual Growth List ranking, announced by Canadian Business on October 15, based on their revenue growth over the last five years. The winners share common qualities of passion, vision, innovation and drive, a deep understanding of market trends and impacts, and the [...]
Thankfulness embraces all the ethnicities who call Canada home. We all feel gratitude for the many blessings we enjoy in our beautiful country. As Canada becomes more and more multicultural, the celebration of Thanksgiving has evolved to include many international flavours and tastes that make this October get-together even more vibrant and special. Celebrated on [...]
October is here! As the days become cooler and the leaves start to change colour, it’s time to prepare for the Mid-Autumn festival. Celebrated by Chinese Canadians with family and friends, it is the second most important festival after Chinese New Year. In Chinese culture, the full moon symbolizes reunion. As the yellow moon lights up the night, [...]
The festival of Raksha Bandhan is celebrated every year in August and is a popular ceremony among South Asian Hindus. During Raksha Bandhan, a sister ties a thread bracelet, known as Rakhi, on her brother’s wrist. This tying of the thread signifies a brother’s promise to always protect his sister. Although in a literal sense, [...]
Canada’s multicultural landscape is vibrant and expanding. Two striking ethnicities by population size form a major part of this landscape - South Asians account for 2.6 million, and Chinese are 1.8 million of the total Canadian population. According to Environics Analytics, the immigrant population is projected to increase by 27% in the next 10 years. [...]
