Diwali

DEEWA 2016 – FESTIVAL OF LIGHTS!!! A STRATEGIC OPPORTUNITY FOR BRAND ACTIVATIONS!!!

Hello Brand Marketers!  DEEWA 2016, a Maple Diversity Foundation event, now in its second year, takes place during the Diwali weekend of (Oct 29/30), which is the biggest celebration for South Asians. This is a very well received event which has seen a footfall of approx. 15000 patrons last year. It takes place at a popular venue in [...]

By | September 29th, 2016|Diwali, Ethnic Advertising, Multicultural Holidays|0 Comments

ETHNIC FESTIVALS!!! AN OPPORTUNITY, FOR BRANDS TO ENGAGE, WITH ETHNIC CONSUMERS!!!

Greetings!!! The South Asian & Chinese festivals of DIWALI & CHINESE NEWYEAR, are the largest ethnic celebrations in Canada, that offer brands a fantastic opportunity, to establish a brand connect that resonates positively, provided it is done correctly keeping in mind the sensitivities and cultural nuances that exist.  It is now a known fact, [...]

5 Important Facts You Should Know About Festival-Based Marketing

The festive season is here. Various brands plan for and achieve an uplift of sales for their products around Diwali, Christmas, and Chinese New Year. Like Christmas, many ethnic festivals are major buying time for various cultural groups in Canada. Before planning a festival based campaign, a brand must consider these facts: 1) Products that [...]

By | November 10th, 2015|Chinese New Year, Diwali, Ethnic Advertising|0 Comments
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