Digital Consumption

Does your brand speak to the Ethnic Millennial in Canada?

The “avocado-toast” eating, self-centered "I, me and myself" millennial (born between 1981 and 2000) may be a cliché, but as consumers, this group wields notorious spending power. Now, throw into this already complex mix, the subgroup of ethnic millennials, and you'll need to rethink your marketing plan completely to include tailored messaging. Not to toot [...]

The Untapped Markets: Insights into consumer behaviours of LGBTQ, Indigenous and Disabilities diverse communities

Not a day went by in June without some organization, outfit and brand proudly proclaiming themselves as LGBTQ (Lesbian, gay, bisexual and transgender) friendly. It was, as things are these days, an attempt to ride the coattails of a trending hashtag. It’s the exact same story when it comes to the Indigenous or disabilities diverse [...]

Eastern Canada Becoming a Hot Spot for Arab Canadians

As last year’s census confirmed the rise of Chinese, Filipino and South Asian communities in Ontario and the western provinces, the Eastern part of the country (Québec, the Maritimes and major cities in Ontario) are increasingly becoming home to another group: Arabic speakers. In the Maritimes and Québec, Arabic has become the most common non-official [...]

Messaging Apps: Engaging Ethnic Consumers in Canada

In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in the quest to engage consumers, even more so among ethnic communities. [...]

Filipino-Canadians: An Emerging Market

Marketers interested in connecting with Canada’s ethnic communities were impatiently waiting for the results of the 2016 census to discover how to adjust their strategy and develop new markets. How has the Canadian ethnic and linguistic landscape changed since the last census in 2011? Results are in, and although South Asians and Chinese remain the [...]

Celebrity Endorsements – Understanding the South Asian Perspective

Bollywood and cricket provide a unifying pool of powerful celebrities who can influence more than 2 billion individuals worldwide, regardless of language, religion and country of origin. South Asians are more loyal to their celebrities than anyone else and are more likely to be influenced by them. Celebrity endorsements are more effective in increasing [...]

Through the lens of a South Asian Newcomer

Settling in a new country is an exciting and life-changing event filled with new experiences, discoveries, and challenges. Even if we are eager to adapt to our new environment, it’s only natural to miss certain aspects of our home country. South Asia and Canada are not only at opposite ends of the planet, but they [...]

Can Ethnic Marketing Solve Your Brand Loyalty Problem?

Let’s face it - making a sale is much easier than making a loyal customer. While brand loyalty is fading across the country, marketers can branch out to specific ethnic communities, who are more loyal to brands than most Canadians. Savings Over Loyalty Brand loyalty in Canada has been on a steady decline for a [...]

Leveraging the Big Fat Indo-Canadian Wedding

In recent years, the Indian wedding business has boomed to about 10 times the Canadian average.  Are you missing out on this growing trend? While the average Canadian might spend $30,000 on a wedding, Indian families routinely invest $300,000 to $400,000 for a days-long affair that includes several events. The Indian Wedding – a Generous [...]

Gain insights through ethnic research & integrate into your 2017 campaigns!

Greetings!!! Integrating insights from research on an ongoing basis helps us deliver better ROI’s on client campaigns.  Gaining & leveraging key Information on ethnic consumer behavior, brand perception, preferences, media consumption and spending habits, cultural nuances, prove extremely valuable for creating messaging and engagement that resonates positively for the brand. Maple Diversity has been facilitating [...]

Load More Posts