Chinese

Holy cow! How do you not know this?

A few years ago, the headline of a flyer from a well-known Canadian grocery retailer tucked inside the local paper screamed "Happy Diwali" and below in bold text was written “Diwali Sale." Clearly, the idea was to woo consumers celebrating Diwali, an important festival for Hindus and Sikhs. Skimming through the pages revealed something quite [...]

Messaging Apps: Engaging Ethnic Consumers in Canada

In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in the quest to engage consumers, even more so among ethnic communities. [...]

The Role of Extended Families in Ethnic Canadians’ Purchasing Decisions

North American society, like most of Western Europe, is mostly composed of nuclear families. However, other parts of the world such as Asia, Africa, and Latin America include a much wider range of relatives in their concept of family. Since most newcomers to Canada come from places where extended families are the norm, what effect [...]

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