Chinese

How to make your brand strategy a blockbuster with Chinese Canadians

In today’s world, anybody who’s anybody has been affected, charmed, and benefited by the presence of streaming apps. With the ability to curate content based on personal likes, preferences, and viewing habits; viewers have been granted the gifted of choice. Brand marketers can leverage their search algorithm to target consumer subsets based on their viewership [...]

Weibo : The micro-blog with big prospects & potential for virality

Today, Chinese Canadians account for 5.1% of the total population in Canada. In raw numbers, this translates to 1.8 million Canadians of Chinese origins. With a spending power more than $61 billion a year, the Chinese Canadian prides itself on being one of the most affluent and financially capable groups in the country.    The Chinese [...]

By | November 8th, 2022|Chinese, Chinese Community, Chinese Consumption|

Welcome the Tiger – Lunar New Year 2022

On February 1, 2022, Chinese Canadians will celebrate their New Year, the most important event for the community. Here’s what you need to know and some thought starters on how your brand could fit in to the celebrations. How big is Canada’s Chinese community? There are 1.77 million people in Canada of Chinese origin, putting [...]

Asian Heritage Month: Our 2021 inspiration series

The month of May has been designated as Asian heritage Month in Canada, with the theme for 2021 being "Recognition, Resilience, and Resolve". Asian heritage embraces Canadians from East Asian, Southeast Asian, South Asian, West Asian and Central Asian descents. Many in our team at Maple Diversity are of Asian descent, and there was a [...]

Lunar New Year – Renewal and Reunions.

The Lunar New Year of the Ox begins on February 12, 2021. It welcomes spring, symbolizing renewal and new beginnings.   In keeping with the 12 Year Lunar Cycle, each year is represented by an animal. Many are happy to see the last of the Year of the Rat which heralded the pandemic in 2020. This year’s lunar animal is the Golden Ox, galloping in with the promise of the strength and the stability that we [...]

Celebrating reunion, under the Mid-Autumn full moon

October is here! As the days become cooler and the leaves start to change colour, it’s time to prepare for the Mid-Autumn festival. Celebrated by Chinese Canadians with family and friends, it is the second most important festival after Chinese New Year. In Chinese culture, the full moon symbolizes reunion. As the yellow moon lights up the night, [...]

By | September 30th, 2020|Chinese, Ethnic Advertising, Multicultural Marketing|

How is 11:11 creating an impact in Canada and why should brands participate in it?

If you haven’t heard of Single’s Day before, you’re probably missing out on a lot! Single’s Day, now popularly known as Double 11... started off as an entertaining festival for young Chinese people to celebrate that they were proud to be single. Celebrated on the 11th of November, the date is especially specific of what [...]

Why does WeChat matter to Canadian companies?

You probably have already heard of WeChat, whether on the news or from a friend, this dominate “Super APP” in China is a collective app with the functions of all social and personal finance apps combined. With Facebook, Instagram, Twitter and Google blocked in China. It was designed primarily to be a personalized social app [...]

Shouldn’t you be where your Asian-Canadian consumer is hanging out?

Recently, well-known Asian-Canadian artist Rick Tae, talked about the perceptible difference between Asian-Americans and Asian-Canadians. “There is a much louder expression of race and culture in the U.S., likely all the way down to branding and marketing for lack of a better way to explain it,” noted the actor who has produced and acted in [...]

Porsche resurrects the ‘Pink Pig’ for Chinese New Year

Porsche has resurrected a car from its history in celebration of Chinese New Year. The luxury automaker wanted to promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, so it took a little porcine inspiration from Chinese New Year celebrations on Feb. 5, which marked the beginning of Year of the Pig. The agency was [...]

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