Chinese New Year

Porsche resurrects the ‘Pink Pig’ for Chinese New Year

Porsche has resurrected a car from its history in celebration of Chinese New Year. The luxury automaker wanted to promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, so it took a little porcine inspiration from Chinese New Year celebrations on Feb. 5, which marked the beginning of Year of the Pig. The agency was [...]

Respecting sub-cultural diversity when celebrating festivals

This year, the Lunar New Year (Chinese New Year), falls on Feb. 5. Did you know the popular greetings “gung hey fat choy” is a Cantonese phrase meaning, “happiness and prosperity?” So, now imagine greeting a Vietnamese or Filipino consumer with the phrase. Let’s assume they appreciate the sentiment but they will no doubt be [...]

How you can nail Experiential Marketing ?

If you’re out grocery shopping on the weekend, chances are you will be ambushed by several cheery product demonstrators inviting you to sample their wares. That’s experiential marketing in its most basic form. So essentially, experiential marketing aka engagement marketing connects consumers to experience a brand up, close and personal. Remember Red Bull’s Stratos Jump? [...]

HAPPY CHINESE NEW YEAR 2017

Greetings ! We’ve been seeing high interest from brand marketers in Canada wanting to venture into the ethnic marketing space and have started encouraging them to undertake cost effective campaigns. The objective would be to test strategy, gauge reach and results and integrate learnings into your 2017 marketing initiatives…. sounds interesting, doesn’t it??  Chinese New [...]

ETHNIC FESTIVALS!!! AN OPPORTUNITY, FOR BRANDS TO ENGAGE, WITH ETHNIC CONSUMERS!!!

Greetings!!! The South Asian & Chinese festivals of DIWALI & CHINESE NEWYEAR, are the largest ethnic celebrations in Canada, that offer brands a fantastic opportunity, to establish a brand connect that resonates positively, provided it is done correctly keeping in mind the sensitivities and cultural nuances that exist.  It is now a known fact, [...]

Weekend in Review: Chinese New Year Festivities

This past weekend MD Foundation had the pleasure of kicking off Chinese New Year celebrations at First Markham Place (and what a celebration it was indeed!) The two-day event saw everything from great entertainment to free giveaways to food sampling to face-painting and more. We had over ten thousand people attend the event over January [...]

By | February 4th, 2016|Chinese Community, Chinese New Year|0 Comments

5 Important Facts You Should Know About Festival-Based Marketing

The festive season is here. Various brands plan for and achieve an uplift of sales for their products around Diwali, Christmas, and Chinese New Year. Like Christmas, many ethnic festivals are major buying time for various cultural groups in Canada. Before planning a festival based campaign, a brand must consider these facts: 1) Products that [...]

By | November 10th, 2015|Chinese New Year, Diwali, Ethnic Advertising|0 Comments

Chinese New Year 2016: A guide for Canadian Multicultural Marketers

INTRODUCTION: On February 8, 2016 Chinese Canadians will celebrate their New Year's holiday. The New Year's holiday is the most important event within the Chinese community - it's like Christmas and Thanksgiving combined. Here's what you need to know about it and some idea starters on where your brand could fit in commercially. How big [...]

By | October 6th, 2015|Chinese New Year, Multicultural Holidays|0 Comments
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