‘Our age, is the age of apps.’ An app for shopping, one for pictures, a million for staying connected, and a ton for everything else we could think off. But for Chinese Canadians there is one app that offers the best of all worlds. The Little Red Book is a platform conceptualized and designed around [...]
In today’s world, anybody who’s anybody has been affected, charmed, and benefited by the presence of streaming apps. With the ability to curate content based on personal likes, preferences, and viewing habits; viewers have been granted the gifted of choice. Brand marketers can leverage their search algorithm to target consumer subsets based on their viewership [...]
Today, Chinese Canadians account for 5.1% of the total population in Canada. In raw numbers, this translates to 1.8 million Canadians of Chinese origins. With a spending power more than $61 billion a year, the Chinese Canadian prides itself on being one of the most affluent and financially capable groups in the country. The Chinese [...]
Recently, well-known Asian-Canadian artist Rick Tae, talked about the perceptible difference between Asian-Americans and Asian-Canadians. “There is a much louder expression of race and culture in the U.S., likely all the way down to branding and marketing for lack of a better way to explain it,” noted the actor who has produced and acted in [...]
Porsche has resurrected a car from its history in celebration of Chinese New Year. The luxury automaker wanted to promote the pre-sale of the 2019 Porsche Cayenne to Chinese Canadians, so it took a little porcine inspiration from Chinese New Year celebrations on Feb. 5, which marked the beginning of Year of the Pig. The agency was [...]
If you’re out grocery shopping on the weekend, chances are you will be ambushed by several cheery product demonstrators inviting you to sample their wares. That’s experiential marketing in its most basic form. So essentially, experiential marketing aka engagement marketing connects consumers to experience a brand up, close and personal. Remember Red Bull’s Stratos Jump? [...]
“There’s rich, there’s filthy rich, and then there’s crazy rich.” — People.com while reviewing Kevin Kwan’s New York Times bestselling series that reveals the outrageous world of high net worth Asian society with humour and heart. Remember, Canadian funnyman Russell Peters’ sketch about him bargain-hunting in a seedy Toronto mall, manned and frequented by Asians selling knock-off brand name goods? Well, the joke [...]
In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in the quest to engage consumers, even more so among ethnic communities. [...]
To successfully connect with consumers when presenting a brand or product, it’s important to do so in a way that is in harmony with their values. This can be a challenge when targeting specific ethnic groups, which come with their own rich cultural heritage. Numbers and colours top the list of significant and symbolic elements [...]
Are you a marketer looking to expand your business? If so, no doubt you have considered the opportunities offered by the many ethnic communities of Canada. How can you be successful in developing this unfamiliar market? How can you be sure you are getting the right information? To get you started, we have compiled a [...]
