Chinese Community

The one thing you can do to get more customers

"If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular" ~ David Ogilvy How is that this nugget from Ogilvy, the father of advertising, is [...]

How you can nail Experiential Marketing ?

If you’re out grocery shopping on the weekend, chances are you will be ambushed by several cheery product demonstrators inviting you to sample their wares. That’s experiential marketing in its most basic form. So essentially, experiential marketing aka engagement marketing connects consumers to experience a brand up, close and personal. Remember Red Bull’s Stratos Jump? [...]

How Canadian retailers can thrive on Chinese appetite for luxury ?

“There’s rich, there’s filthy rich, and then there’s crazy rich.” — People.com while reviewing Kevin Kwan’s New York Times bestselling series that reveals the outrageous world of high net worth Asian society with humour and heart. Remember, Canadian funnyman Russell Peters’ sketch about him bargain-hunting in a seedy Toronto mall, manned and frequented by Asians selling knock-off brand name goods? Well, the joke [...]

Messaging Apps: Engaging Ethnic Consumers in Canada

In today’s digital world, it is difficult to imagine how a business can be successful without a strong online presence. To survive and thrive, businesses must be proactive in their communication with potential customers. Messaging apps have come out as a rising medium in the quest to engage consumers, even more so among ethnic communities. [...]

Colours and Numbers: Do’s and Don’ts for the Chinese Canadian Market

To successfully connect with consumers when presenting a brand or product, it’s important to do so in a way that is in harmony with their values. This can be a challenge when targeting specific ethnic groups, which come with their own rich cultural heritage. Numbers and colours top the list of significant and symbolic elements [...]

5 Myths about Ethnic Marketing in Canada

Are you a marketer looking to expand your business? If so, no doubt you have considered the opportunities offered by the many ethnic communities of Canada. How can you be successful in developing this unfamiliar market? How can you be sure you are getting the right information? To get you started, we have compiled a [...]

Chinese: A Rich Diversity of Languages

Canadian marketers know the importance of reaching their customers in their native language. For example, a campaign in Québec would not be effective unless it was translated into Québec French (as opposed to International French). When reaching out to ethnic markets, especially in the Chinese community, language adaptation should also be a top priority. Nationwide, [...]

HAPPY CHINESE NEW YEAR 2017

Greetings ! We’ve been seeing high interest from brand marketers in Canada wanting to venture into the ethnic marketing space and have started encouraging them to undertake cost effective campaigns. The objective would be to test strategy, gauge reach and results and integrate learnings into your 2017 marketing initiatives…. sounds interesting, doesn’t it??  Chinese New [...]

ETHNIC FESTIVALS!!! AN OPPORTUNITY, FOR BRANDS TO ENGAGE, WITH ETHNIC CONSUMERS!!!

Greetings!!! The South Asian & Chinese festivals of DIWALI & CHINESE NEWYEAR, are the largest ethnic celebrations in Canada, that offer brands a fantastic opportunity, to establish a brand connect that resonates positively, provided it is done correctly keeping in mind the sensitivities and cultural nuances that exist.  It is now a known fact, [...]

Weekend in Review: Chinese New Year Festivities

This past weekend MD Foundation had the pleasure of kicking off Chinese New Year celebrations at First Markham Place (and what a celebration it was indeed!) The two-day event saw everything from great entertainment to free giveaways to food sampling to face-painting and more. We had over ten thousand people attend the event over January [...]

By | February 4th, 2016|Chinese Community, Chinese New Year|0 Comments
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